WELCOME KEVIN K MORIARTY
In 1990, Kevin K. Moriarty joined the company as Chief Executive Officer and it proved to be a watershed year for Del Taco. In the ensuing years, the chain redoubled its efforts to ensure customer value and operator opportunity. CEO Kevin K. Moriarty and his management team became owners of the company and took the necessary measures to ensure their concept continued its growth momentum. They launched an aggressive program of brand marketing and promotions; improved operating efficiencies for better and faster customer service; re-acquired out-of-state trademark rights to the Del Taco name; reorganized and strengthened the company's balance sheet.
Particularly significant to the chain was the unveiling of Del Taco's new Concept 2000 restaurant design. The Concept 2000 design provided a unique, fun, festive, experience at a fast-food value that the whole family could enjoy.
Particularly significant to the chain was the unveiling of Del Taco's new Concept 2000 restaurant design. The Concept 2000 design provided a unique, fun, festive, experience at a fast-food value that the whole family could enjoy.
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